Customer Management System helps to maintain a high touch in this high-tech environment. Customer Management System (CMS) is the process of building and maintaining profitable customer relationships by delivering superior value and higher satisfaction to the customer. It acts as a source of competitive advantage and can also be a good brand differentiator in the crowded marketplace. By focusing on process, strategy, and technology, this course examines customer management software as a strategic process that will help the participants to develop and nurture customer relationships through a deepened understanding of the concepts and best practices of software. The participants will learn to create effective customer management and loyalty programs in different industries.