232-515 West Pender Street, Vancouver, BC V6B 1V5 1-855-599-0222 info@translane.ca

232-515 West Pender Street, Vancouver, BC V6B 1V5

Customer Management System helps to maintain a high touch in this high-tech environment. Customer Management System (CMS) is the process of building and maintaining profitable customer relationships by delivering superior value and higher satisfaction to the customer. It acts as a source of competitive advantage and can also be a good brand differentiator in the crowded marketplace. By focusing on process, strategy, and technology, this course examines customer management software as a strategic process that will help the participants to develop and nurture customer relationships through a deepened understanding of the concepts and best practices of software. The participants will learn to create effective customer management and loyalty programs in different industries.

Why CRM benefits businesses
  • The use of customer management system can benefit organizations ranging from small businesses to large corporations
  • Having customer information such as past purchases and interaction history easily accessible can help customer support representatives provide better and faster customer service.
  • Collection of and access to customer data can help businesses identify trends and insights about their customers through reporting and visualization features.
  • Automation of menial, but necessary, sales funnel and customer support tasks.

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